Casinos turning to mobile to drive customer loyalty

Casinos are turning to updated mobile platforms to drive customer satisfaction and loyalty.

Casinos are turning to updated mobile platforms to drive customer satisfaction and loyalty. The Boyd Gaming Corporation of Las Vegas recently partnered up with software development company Gigya to produce a social version of its B Connected Online loyalty site, Venture Beat reports.

The program gamifies the user experience with its loyalty program, which means it applies game-like concepts to non-gaming situations. Through the site, customers will be rewarded with both social-gaming prizes and those that can be redeemed for more tangible products and services. When clients book rooms or share links, for example, they will receive a certain number of points that can be traded in for slot machine credits and other resort perks. In addition, users will receive virtual rewards, such as points and badges to boost their status within the online community.

Mobile loyalty trends are becoming increasingly popular methods to reach on-the-go customers and more accurately track the effectiveness of their programs. Emerging technology from ForeSee is making it possible for businesses to collect data about customers' experiences with a brand so they can turn it into actionable insight.

The analytics company found that mobile consumers who are highly satisfied with their experience are more committed to the brand and make better brand advocates.