Why mystery shopping is important for business
If a company deals directly with customers or clients, mystery shoppers can help to give valuable insight into ways to improve the customer experience.
How to write a good mystery shopper report
Writing an accurate report is the most important thing that mystery shoppers do. This article describes ways you can improve the reports that you write.
Mystery shopping at the gym
Health clubs and fitness centers frequently use secret shoppers to evaluate and improve their business. This article provides specific tips for shopping these businesses.
Sticky question: Why are you renting a local hotel room?
Secret shopping at hotels in the area where you live can be tricky, because you might need a believable story to avoid suspicion. This article points out some great tips.
Recording your mystery shopping visits: convenient or illegal?
It is tempting to want to make an audio video recording of every secret shopping interaction. Though it can be beneficial, it may have drawbacks, or, in some cases, it may be illegal.